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followfood shrimp: back to the roots

Creative Direction, Photography

followfood stands for transparency like no other brand in the food industry. With the invention of their tracking code, they were the first to let customers trace exactly where their food comes from and how it was produced. Now, followfood is taking transparency to the next level – turning it into a tangible, emotional experience. We set out to meet the people behind their products, capturing their stories through film and photography. In Vietnams most southern city Nam Can we met the families who live and work on their shrimp farms. A community built on endless rivers, mangrove forests and ponds. Using the power of the tides the farmers work in the most sustainable way. The shrimp live in natural ponds, with no need to add external food, chemicals or antibiotics.

Concept + Production: Studio WIR

Camera: Nicolas Geissler & Dominic Thiel @neuzeit.tv

© 2026 Copyright Janina Albrecht

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