Concept,
Creative Direction

This is the second chapter of our strategic campaign architecture for @schoeffel_official, specifically designed to introduce a new era of brand imagery. “Discover your inner nature.” moves away from pure performance and towards a sensory exploration of the outdoors. It’s about the quiet transition from the world outside to the world within. Authenticity cannot be staged - it has to be experienced. This is why we send a crew to the scottish highlands. Far away from civilization and the safety net of constant signal, we allowed the protagonists to truly merge with the landscape. Heavy storms included. 

Client: @schoeffel_official
Photo: @lukaspiel
DP & Postproduction: @oscartiedge
Cast: @leodrenker @frauabsmann @julieveela
Production & Cast: @naturalbornexplorers